Tuesday, June 5, 2012

Power of a consumer - an incident

Recently, i had faced misbehavior at a Reliance store in Ansal Plaza,Greater Noida when i purchased a few items. Instead of change for due due amount, toffee's were distributed, and that too without a bill. The cash counter executive was highly ill behaved, justifying the toffee distribution as 'the whole world accepts these, why not you. You think you're a customer, so you'll own us'. When i asked the store manager to either give me a bill, or give me change for the amount i was due to receive(a single digit amount), he instead challenged me to sue him in the court.

This behavior of his enraged me. I immediately(on reaching home), sent them a mail at the customer services division of Reliance retail, demanding strict action against the responsible employees, and a case in civil,criminal and consumer courts in case they fail to do so within 15 days.


And on the 15th day, i received this mail from Kamadeba.Mohanty@ril.com.


Mr Pxxxxxx Sxxxxxx
(Reliance One Membership # 6048631038595529)

Dear Sir,

This has reference to your Complaint dated 08 May 12, regarding the incident of misbehavior by couple of our associates at Reliance Super outlet at Greater NOIDA.

At the outset, we deeply regret the  discomfort and anguish which you had to undergo due to the rude and intemperate behavior of some members of our Staffs of this Store.
We wish to assure you that the individuals involved have been dealt with in a most severe manner with suitable disciplinary action, in keeping with the motto of Reliance Retail, ‘Grahak Devo Bhava’.

As a business, we are continuously  developing specific programmes to ingrain the best traditions of Customer service among our staff members. To this end, we are grateful to you for taking time to share the valuable feedback with us. All your  feedback have been of immense value to us to implement measures to improve our customer service including listening skills, self-awareness and impulse-control while dealing with customers.

We assure you, we are taking all steps as a business founded on the ideal of ‘bettering the lives of Indians everyday’.  We will continue our best endeavors to improve our customer service and conduct of staffs through better training, motivation and weed out handful of such members. We, therefore, solicit your continued patronage which will only help us to motivate our Staffs to improve the quality of our service to a better level.

If you could please spare some time for a personal interaction, it will be my pleasure to have our Head - North Region call on you and render our regrets in person.

Thank you.

Warm regards,

Kamadeba Mohanty
National Head -  Store Operations (Value Format)
Reliance Retail Limited



It was heartening to see Mr Mohanty's immediate note of the matter.

That's the power of a consumer. So go ahead, execute your right

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