Future group introduced another loyalty program for its customers called "Payback". This new program allows customers at future group's trademark 'bazaar' stores(such as big bazaar, food bazaar, future bazaar) and other future group stores, such as pantaloons, hometown, along with a few other chains(such as fernsnpetals, icici bank credit cards, hpcl, univercell, LetsBuy) to avail points on purchase, and redeem them. And here's the business model. The signup form clearly states that the information would be used for telemarketing. Most of the people dont care about that, but i do, being privacy conscious. The companies have to do this in order t recover the cost of the cards, and make a subsequent profit out of it. I filled in incorrect information. Nobody loses anything and everybody gains something.
One thing, that occured to me was that chains such as Pantaloons have their own loyalty program. Till now, they have been giving discounts to the ir existing customers on their own loyalty card. With this new card, it might be possible that Pantaloons would be giving some benefits only to the Pantaloons 'green card' loyalty program members. Then how come one customer use two or three loyalty cards for the same purchase, it is something i'm still not able to understand.
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